I don’t have a lot of experience with logo design. I decided I needed a logo for New Aeon Design, and a customer also asked me to work on a logo design for her business. I let her know that I didn’t have a lot of experience with logo’s but that I was up to the challenge and started doing some research.
The last couple days, I’ve been researching the topic on the internet, looking at what other folks say you should do, and scratching my head. I just don’t get it. I always thought a logo should represent, relate to, and paint a simple picture of either the company name, or the service the company is offering. For example, if a company designed tree houses, a simple image of a little house with the company name nested neatly inside would do, or a tree with a cute tiny house in it. When dealing with a company name a sigil of the letters to form a symbol usually works.Yet, this is not what I’ve been finding.
I guess I just don’t get how a circle inside a square with a couple more geometric shapes cleverly placed around it represents or helps sell anything. I thought I was absolutely loosing my mind and then this happened…
This morning I came across this link in my twitter feed from @DashBurst . An artist created a fake design studio to mock designers who value style over substance Finally, my world made sense again. I was really happy it just wasn’t me not getting it !